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inwords brand voice news: 12 archetypes. 12 observations. 12 brands. monthly on the 12th.

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This human- and avian-curated magazine, inwords, explores the craft, tools and recipes necessary to build a great brand voice for good.

How?

  • by connecting words and ways to use them to the age-old influences of archetypes
  • by helping you to refine your collection of brand voice words and reframe the stories you already tell
  • by sharing stories that highlight good companies, and great efforts

Read the latest edition.