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Subscribe to inwords to continue your brand voice discovery journey

— usually on the 12th of each month

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As everything becomes more and more artificially-intelligenced, knocked-off and outright-faked: from brand basics to full-blown marketing stories and even letters to mothers (Sorry mom, I was so busy that week!), this human- and avian-curated magazine, inwords, explores the craft, tools and recipes necessary to build a great brand voice for good.


  • by connecting words and ways to use them to the age-old influences of archetypes
  • by helping you to refine your collection of brand voice words and reframe the stories you already tell
  • by sharing stories that highlight good companies, and great efforts

Read the inwords September edition here and the October edition here.