You’ll benefit from discovering your Brand Voice Archetype if:

• You’re on a branding or rebranding mission and you need to jump-start a blank page or cure a case of writer’s block to get it out of the gate.
• You have an idea but no brand and you want to make sure that whatever you create speaks to your values.
• You’re struggling to tell a product or service story because you can’t seem to frame it in a way that’s both as unique as you are, and different from all the other widgets and wizards.

• You need a set of brand voice standards to create consistency across all the content you create and curate.
• You’re considering hiring a brand designer, copywriter or branding agency and want to give them a good look under the hood to save yourself some time and money.
• You’ve discovered a disconnect between what you’re saying and what your clients are hearing.
• You’ve heard about archetypes and the hero’s journey and want to explore how those two timeless concepts apply to your brand.

Your Brand Voice Archetype will help you reframe what you already know; help you speak more authentically and creatively about who you are, and help you find worthwhile words in unexpected places to rekindle your passion for telling your brand’s story.