100+ Adjectives to Describe and Design your Brand Voice

Your brand’s design aesthetic is part of what determines the kind of customers you’ll attract, how you’re different from your competitors, and how you stand out in the marketplace.

It’s not just your logo and typeface. It’s much bigger than that. One definition of aesthetic is, “a set of principles underlying the work of a particular artist or artistic movement.” In other words it’s equal parts your Essence, your People, your Tone, your Clients and the Impact you want to make on the world. It’s the colours and gradients; strength and softness of your mission, purpose, vision and values.

1. Romantic design aesthetic adjectives

Designs such as these that show deep, rich colors (especially red) can be said to be “romantic” or “warm.” Here are some more words that can describe these designs.

2. Trustworthy design aesthetic adjectives

Brands that rely heavily on trust, such as banks, tend to use conservative (read: not risky) design elements. See the examples below, and check out some relevant adjectives to describe this style.

3. Bold design aesthetic adjectives

When a design’s color or fonts POP in your face, you can consider that design bold! Not everything in a bold design needs to be loud—but one loud enough element may make your whole design bold.

What are some adjectives to describe a bold design aesthetic?

4. Rugged design aesthetic adjectives

Rugged designs often feature textures and organic elements. Some industries that do well here are anything outdoors or related to exploration.

Some adjectives to describe this type of design style are:

5. Rebellious design aesthetic adjectives

All about breaking the rules? This design aesthetic may be for you.

Some adjectives to describe an innovative design style like this one are:

6. Caring design aesthetic adjectives

Design that feels nurturing are suitable for pharmaceutical and insurance companies, as well as comfort food manufacturers. This design style espouses helping people to help themselves. Here are some words to describe a doctor-like design style.

7. Clean design aesthetic adjectives

If you want your design to be clean or pure like these examples, these are some words you can use to describe your vision. While the minimalism of this style can sometimes to be used to achieve a youthful look, it can also apply to organic food products or food that is marketed as clean.

It’s unwise to change your design aesthetic often. Just when you’re getting tired of your brand’s aesthetic is often the same time your prospects and readers are starting to recognize it as your aesthetic.

Get clear on who you are and who you want to attract with your design, look and feel and stick with your decision.