100+ Adjectives to Describe Design (Brand and Web)

First, let’s get one thing straight about design aesthetics in branding and web design.

Your business’ design aesthetic helps determine the kind of customers you’ll get, who your competitors are, and how you will differentiate yourself in the marketplace based on your mission & purpose.

It’s usually not wise to change your design aesthetic often. It’s said that when you’re feeling a bit bored of your aesthetic… that’s when your customers are barely starting to recognize it as YOUR aesthetic!

So, get clear on who you want to attract with your design look & feel and be ready to stick with your decision.

Let’s get into these adjectives to describe design.

1. Romantic design aesthetic adjectives

Designs such as these that show deep, rich colors (especially red) can be said to be “romantic” or “warm.” Here are some more words that can describe these designs.

  • Vintage
  • Lover
  • Tasteful
  • Striking
  • Beautiful
  • Lush
  • Formal
  • Flirty
  • Elegant
  • Chic
  • Charming
  • Attractive
  • Adorable
  • Cute
  • Cozy

2. Trustworthy design aesthetic adjectives

Brands that rely heavily on trust, such as banks, tend to use conservative (read: not risky) design elements. See the examples below, and check out some relevant adjectives to describe this style.

  • Conservative
  • Smart
  • Efficient
  • Dry
  • Business-like
  • Detailed
  • Guru
  • Analyst
  • Historic
  • Pragmatic

  • No-nonsense
  • Serious
  • Scholarly
  • Sage
  • Professional

3. Bold design aesthetic adjectives

When a design’s color or fonts POP in your face, you can consider that design bold! Not everything in a bold design needs to be loud—but one loud enough element may make your whole design bold.

What are some adjectives to describe a bold design aesthetic?

  • Magic
  • Transformative
  • Revealing
  • Bold
  • Pop

  • Colorful
  • Fascinating
  • Expansive
  • Exciting
  • Dramatic

  • Ethereal
  • Dreamy
  • Visionary
  • Imaginative
  • Elevated

4. Rugged design aesthetic adjectives

Rugged designs often feature textures and organic elements. Some industries that do well here are anything outdoors or related to exploration.

Some adjectives to describe this type of design style are:

  • Wild
  • Urban
  • Natural
  • Rugged
  • Organic

  • Idyllic
  • Earthy
  • Trailblazing
  • Daring
  • Bold

  • Athletic/active
  • Adventurous
  • Courageous
  • Brave
  • Headstrong

5. Rebellious design aesthetic adjectives

All about breaking the rules? This design aesthetic may be for you.

Some adjectives to describe an innovative design style like this one are:

  • Rebel
  • Radical
  • Revolutionary
  • Anarchist
  • Anti-authoritarian

  • Dynamic
  • Innovative
  • Fierce
  • Noisy
  • Loud

  • Eclectic
  • Unconventional
  • Iconic
  • Free spirit
  • Raw

6. Caring design aesthetic adjectives

Design that feels nurturing are suitable for pharmaceutical and insurance companies, as well as comfort food manufacturers. This design style espouses helping people to help themselves. Here are some words to describe a doctor-like design style.

  • Nurturing
  • Caretaker
  • Supportive
  • Safe
  • Generous

  • Kind
  • Helpful
  • Assistive
  • Soothing
  • Relaxing

  • Tranquil
  • Comfortable
  • Calming
  • Comforting
  • Medical

7. Clean design aesthetic adjectives

If you want your design to be clean or pure like these examples, these are some words you can use to describe your vision. While the minimalism of this style can sometimes to be used to achieve a youthful look, it can also apply to organic food products or food that is marketed as clean.

  • Tranquil
  • Cute
  • Adorable
  • Pure
  • Innocent

  • Youthful
  • Radiant
  • Pleasant
  • Organic
  • Natural

  • Graceful
  • Earthy
  • Delightful
  • Delicate
  • Earthy

🗣️ Free brand voice quiz.

Trusted by over 1,000 small business owners, this free brand adjectives exercise will help you connect with your ideal audience.

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